Dove

The communication of Dove everybody loves it! Because they se there finally true women....Dove goes even farther by throwing a program ntended to help the women to have a better respect of them-even.

Some figures prove the necessity of this operation: Fifteen por cent of the women do not like their body and sixteen por cent think that they woud be happier if they were more slim. What is definitely it is because the women can testify on the site.

Why the respect of one? Dove grows that a big respect of one is in the middle of beauty. The women who are really nice feel well in the skin. She does not suffer from insecurity, they do not compare themselves with the others, they do not believe the criticism of others.

The happy and confident women bite with relish into life. Dove thinks that every women should feel nice and celebrating her beauty. That is why Dove in taken the commitment to tell a true difference in the life of the women in to go into partnership with organisms and in programs which encourage a big respect of one Canadians and in developpantdes tools and of means which will help the individuals and groups to tell a difference for the ux-same.

Only two por cent of women of the whole world think they are nice. Sixty-three por cent of women think firmly that they expect that the today's women are more attractive than those of the generation of their mother.

Beauty is defined for a long time by narrow and frozen stereotypes. Because we think that beauty can cover all forms, Dove throws the campaign in 2004 and 2005 "For all beauties". On the 2006, the ambition of Dove is to continue feeding debate on the presentation of beauty thanks to its news advertising campaign which always registers in step anti-stereotypes of mark. It stages four women demanding across a tee-shirt with message, their beauty.

With this campaign, Dove also throws the Bottom of the respect of one with the intention of bringing a real change in fawn among which the women and the girls receive beauty and reconaissent theirs. The vocation of the Bottom is to dedicate means to support concrete initiatives aiming at helping the women to gain a better respect of themselves.